Public Relations
- In: Expertise
Many people view public relations (PR) as some corporate spokesperson explaining away a crisis situation to the media. Actually, this is only a very thin slice of PR. Particularly in a small town, public relations are often essential to your company’s survival. In fact, you’re probably already investing a lot of time and money on PR, and you don’t even realize it. When you donate a silent auction item to a fundraiser, buy an ad in a high school sports program, or sponsor a softball team, that’s public relations.
Staying in contact with your customers and building your community image is a big part of establishing a credible local presence. Company newsletters in a print or e-mail format are a great way to stay in touch and reach out to customers. Newsletters also offer you a chance to highlight your community relations efforts.
For example, let’s say your company donates $500 to a local fundraising event annually. The people at that event may hear your name, and the organization may list your company name in a “thank you” box in their board report. You believe in the organization’s mission, so the satisfaction of helping a good cause has been your primary motivation.
But, imagine if I-Net Spin drafted a professionally written press release in AP Style about your donation featuring quotes about how much your company cares about this cause. I-Net Spin could also include a high quality digital photo of you handing the organization one of those giant checks (which we can make from scratch).
The local media is always hungry for stories, but has limited resources to cover every local news angle. There’s a good chance this type of article would appear in one or more publications. You could then include a reprint of the article in your company newsletter that I-Net Spin creates and distributes to your customers. The net result is you are gaining exponentially more benefits from the same annual donation your company may have been making for the past ten years. Plus, the extra media exposure benefits the organization you are supporting by highlighting their cause.
We have many years experience hosting new conferences, writing press releases, working with major market and national media, event signage, invitations, planning and multimedia production. Let I-Net Spin put a positive “spin” on your business.
Let us design an e-commerce solution for your business. We can create a custom site featuring a sophisticated program to manage inventory, track orders, automate shipping, plus much more. Yes, your small business can afford to sell products online and reach new markets!
